Questions for buying Facebook ads

Remember when you place a Facebook ad to think about these questions:


 * Who is the audience for this ad?
 * How much time and money do I want to spend on this ad?
 * How will I target the ad?
 * Will I focus more on reaching the right people or have the content filter the audience?
 * In what geographic location is the audience I am trying to reach?
 * What product or service am I trying to sell and who am I trying to reach to sell it to?
 * What sets your product or service apart from others?
 * How is my competition reaching my audience?
 * How long am I planning to run this ad?
 * How will Facebook amplify my current sales?
 * What kind of photography do I have available?
 * Will I be retargeting the audience to reach on Facebook?